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Established in 2003 in London’s East End, KING has cultivated a global reputation over 17 years as a leading proponent of upscale British streetwear.

Our deeply rooted principles are held in high regard and are key to our respected standing worldwide.

Independently owned and run, the brand has grown through an unwavering work ethic and constantly evolving dynamic: Innovative, cut and sew British design with European sourced fabrics; Attention to detail and diligent quality control; Limited production runs with no repeats; Collaboration with the foremost grass roots and established talent; Considered exclusivity and impeccable service with the hallmark of British heritage.

 KING – Loyal To Few, Ruled By None

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