NouveauRiche LDN was founded in November 2017 by two friends that wanted to bring luxury streetwear at an affordable price to the market. The term ‘Nouveau Riche’ stands for ‘wealth acquired through hard work, not inherited’ and the team behind the brand are testament to this.
With the process starting in early 2017 and countless hours put into market research, along with numerous alterations to samples, NouveauRiche was born and introduced to the world at the back end of the year. What started as a hobby soon turned into a passion.
As a brand NouveauRiche aim to bring the highest level of production and design to its target audience, whilst always keeping the price affordable.